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Privacy Policy

Brainy Content
Last updated: 7 July 2026

Brainy Content respects your privacy and is committed to handling personal information carefully, responsibly and transparently.

This Privacy Policy explains how Brainy Content collects, uses, stores, protects and discloses personal information when you visit our website, contact us, request a quote, become a client, use our services, subscribe to our communications, interact with our advertising, or otherwise deal with us.

This policy applies to Brainy Content and the website brainycontent.com.au.

 

1. About Brainy Content

Brainy Content provides digital services including website design and development, branding, marketing, advertising, search engine optimisation, local visibility, content, digital strategy, automation, integrations, reporting and related business growth services.

Brainy Content is based in Warragul, Victoria, Australia, and works with clients across Gippsland, Melbourne, Victoria, Australia and, where appropriate, internationally.

For privacy-related questions, requests or complaints, you can contact us using the details below.

Brainy Content
Address: Suite 2 – 71a Queen Street, Warragul, Victoria, Australia
Phone: 0456 314 710
Email: brainycontent@gmail.com

 

2. What personal information we collect

The types of personal information we collect depend on how you interact with us.

We may collect:

  • your name
  • business name
  • job title or role
  • phone number
  • email address
  • website address
  • business address or location
  • billing details
  • project details
  • information you submit through forms on our website
  • information you provide during phone calls, meetings, discovery sessions, audits, workshops or consultations
  • information you provide when requesting a quote, proposal, website project, marketing campaign, care plan, audit, strategy, automation or other service
  • information contained in emails, messages, documents, briefs, forms, questionnaires or project management tools
  • information needed to provide services to you or your business
  • information about your current website, systems, marketing, advertising accounts, customer journey, lead process, content, brand, operations or business goals
  • information about your preferences, feedback, enquiries, support requests and service history
  • technical information about how you use our website
  • marketing and analytics information, such as pages visited, links clicked, traffic sources and campaign interactions
  • records of communication between you and Brainy Content.

If you are a client, we may also collect or access information connected to your business systems, website, marketing accounts, advertising platforms, analytics tools, CRM, email marketing system, booking system, forms, integrations, hosting, domain accounts, plugins or other software needed to provide services.

Where you provide information about another person, such as a staff member, contractor, customer or supplier, you must ensure you have permission to provide that information to us.

 

3. Sensitive information

Brainy Content does not actively seek to collect sensitive information unless it is necessary for a specific service or you choose to provide it.

Sensitive information may include information about health, race or ethnicity, political opinions, religious beliefs, professional memberships, criminal records, biometric information or other information treated as sensitive under Australian privacy law.

If you provide sensitive information to us, we will only use it for the purpose for which it was provided, for a directly related purpose you would reasonably expect, with your consent, or where required or permitted by law.

For most Brainy Content services, sensitive information should not be provided unless it is genuinely necessary.

 

4. How we collect personal information

We may collect personal information when you:

  • visit our website
  • submit a contact form or quote request
  • call, email, text or message us
  • book a meeting, consultation or discovery call
  • complete a questionnaire, briefing form, audit form or onboarding form
  • sign a proposal, agreement or service document
  • provide access to your website, hosting, CRM, advertising, analytics, social media, email marketing or other business systems
  • provide content, images, videos, files, business information, customer information or project material
  • subscribe to updates, newsletters, downloads, resources or marketing communications
  • interact with our social media pages, ads or online content
  • participate in a workshop, event, business group, training session or presentation
  • provide feedback, testimonials, reviews or case study information
  • become a client or supplier.

We may collect information directly from you, from your business representatives, from publicly available sources, from third-party platforms you authorise us to access, or from tools and systems used to deliver our services.

 

5. Website forms and enquiries

When you submit a form on our website, we may collect information such as your name, phone number, email address, service interest, business details and message.

We use this information to:

  • respond to your enquiry
  • understand what you need
  • provide a quote or recommendation
  • assess whether Brainy Content is the right fit for your project
  • follow up with you about your request
  • provide relevant information about our services
  • maintain records of enquiries and communications.

Submitting a form does not automatically make you a client. If we proceed together, further information may be collected during the quoting, proposal, onboarding and service delivery process.

 

6. Client and project information

When you become a client, we may collect and store information needed to plan, deliver, manage and support your project or ongoing service.

This may include:

  • business goals
  • target audience information
  • brand information
  • website content
  • product or service details
  • pricing or package information
  • images, video, graphics, copy and other content assets
  • staff or team contact details
  • customer journey and lead handling information
  • website login details or access permissions
  • hosting, domain, CMS, plugin or software information
  • advertising account access
  • analytics and reporting access
  • CRM, booking, payment, automation or integration access
  • project notes
  • technical requirements
  • meeting notes
  • approvals, revisions and feedback
  • support requests
  • payment and invoicing records.

We use this information to deliver the services you have requested, manage the working relationship, provide support, improve your digital presence, communicate with you, issue invoices, maintain records, and meet legal or administrative obligations.

 

7. Information we may handle on behalf of clients

As a digital service provider, Brainy Content may sometimes access, process or handle information that belongs to our clients or is collected through our clients’ websites, forms, CRM systems, advertising platforms, analytics platforms, booking tools, eCommerce systems, email marketing systems or other business platforms.

This may include information about our clients’ customers, leads, subscribers, website users or business contacts.

Where we handle this type of information, we do so for the purpose of providing services to the client, such as website development, website maintenance, form setup, reporting, advertising, SEO, CRM setup, automation, integration, troubleshooting or marketing support.

We do not own our clients’ customer data. We use client-provided data only as needed to provide the agreed services, follow client instructions, troubleshoot issues, improve systems, prepare reports, or meet legal obligations.

Clients are responsible for ensuring they have appropriate privacy notices, consent, lawful basis, records and permissions for any personal information they collect and provide to Brainy Content.

 

8. Website analytics, cookies and tracking technologies

Our website may use cookies, pixels, analytics tools, tracking scripts and similar technologies to understand how people find and use the website, improve user experience, measure marketing performance, and help us show relevant content or advertising.

These technologies may collect information such as:

  • IP address
  • device type
  • browser type
  • operating system
  • pages visited
  • time spent on pages
  • referring website or search engine
  • approximate location
  • interactions with buttons, forms or links
  • advertising campaign source
  • website behaviour and usage patterns.

We may use tools such as Google Analytics, Google Search Console, Google Tag Manager, Meta Pixel, advertising pixels, heatmapping tools, form tracking tools or similar platforms. The exact tools used may change over time.

You can usually control or block cookies through your browser settings. Blocking cookies may affect how some parts of the website function.

Third-party platforms may also use cookies and tracking technologies according to their own privacy policies and settings.

 

9. Marketing and advertising

We may use your personal information to send you relevant updates, resources, offers, service information, invitations, reminders, follow-ups or marketing communications.

We may do this where:

  • you have requested information from us
  • you have made an enquiry
  • you are an existing or past client
  • you have subscribed to receive communications
  • you have interacted with our services, website or content
  • we have your consent
  • we are otherwise permitted by law.

Marketing communications may be sent by email, phone, SMS, social media, remarketing, advertising platforms or other digital channels.

You can opt out of email marketing at any time by using the unsubscribe option where available or by contacting us directly.

We will not knowingly send commercial electronic messages where we do not have consent or another legal basis to do so.

 

10. Remarketing and online advertising

We may use remarketing and advertising tools to show Brainy Content ads to people who have visited our website, interacted with our content, submitted an enquiry, or engaged with our brand online.

These tools may use cookies, pixels, hashed contact details, audience lists or platform data to deliver ads through services such as Google, Meta, LinkedIn or other advertising networks.

We may also use aggregated or de-identified data to understand audience behaviour, improve campaigns and measure advertising performance.

You can manage ad preferences through the relevant third-party platform settings.

 

11. How we use personal information

Brainy Content may use personal information to:

  • respond to enquiries
  • provide quotes, recommendations and proposals
  • assess project fit
  • provide services
  • manage client relationships
  • communicate about projects, support, billing or service updates
  • design, build, maintain, improve or support websites
  • provide branding, marketing, SEO, advertising, content, automation, reporting or digital strategy services
  • manage website care plans or ongoing services
  • perform audits, reviews or analysis
  • prepare reports, recommendations or strategy documents
  • manage bookings, meetings and consultations
  • send invoices, receipts and payment reminders
  • process payments
  • manage accounts and administration
  • maintain internal records
  • improve our website, services, systems and customer experience
  • send relevant marketing communications
  • manage advertising and remarketing campaigns
  • comply with legal, accounting, tax, insurance and regulatory obligations
  • protect the security, integrity and proper operation of our website, systems and business
  • investigate misuse, fraud, technical issues, unauthorised access or security incidents
  • enforce agreements, terms or policies.

We only use personal information for the purpose for which it was collected, for related purposes you would reasonably expect, with your consent, or where required or permitted by law.

 

12. Artificial intelligence, automation and digital tools

Brainy Content may use artificial intelligence, automation, workflow tools, research tools, analytics tools, transcription tools, content tools, development tools or similar technologies to help deliver services efficiently.

These tools may be used for tasks such as:

  • drafting website copy
  • reviewing content
  • preparing strategy notes
  • generating ideas
  • analysing website structure
  • summarising meetings or briefs
  • planning campaigns
  • improving workflows
  • preparing reports
  • assisting with code, development or troubleshooting
  • creating internal process documentation.

Where practical, we aim to limit the amount of personal information entered into AI or automation tools and use de-identified, summarised or business-level information where appropriate.

We do not intentionally submit highly sensitive personal information into AI tools unless it is necessary for the service, permitted by the client, and handled with appropriate care.

AI-generated content, recommendations or outputs may be reviewed, edited and approved by Brainy Content before being used in client work.

Clients should not provide confidential, sensitive or regulated information for use in AI tools unless it is necessary and agreed in advance.

 

13. Disclosure of personal information

We may disclose personal information where reasonably necessary to provide our services, operate our business, meet legal obligations, or protect our rights.

This may include disclosure to:

  • website hosting providers
  • domain registrars
  • email providers
  • CRM platforms
  • project management systems
  • cloud storage providers
  • payment processors
  • bookkeeping and accounting providers
  • IT, software and technical support providers
  • subcontractors, suppliers or contractors involved in delivering services
  • designers, developers, SEO specialists, copywriters, photographers, videographers, marketers or advertising specialists
  • advertising platforms
  • analytics platforms
  • automation and integration platforms
  • legal, accounting, insurance or professional advisers
  • government agencies, regulators or law enforcement where required or permitted by law.

We only disclose information to the extent reasonably necessary for the relevant purpose.

Where we work with contractors or external providers, we expect them to handle personal information responsibly and only use it for the purpose for which it was provided.

 

14. Third-party platforms and links

Our website, emails, content, ads or services may link to third-party websites, platforms or tools.

These may include platforms such as Google, Meta, Instagram, Facebook, LinkedIn, YouTube, Stripe, WordPress, hosting providers, booking tools, CRM systems, email marketing platforms or other software providers.

Brainy Content is not responsible for the privacy practices, content, security or policies of third-party websites or platforms.

When you interact with a third-party platform, your information may be collected and handled according to that platform’s own privacy policy, terms and settings.

 

15. Overseas disclosure

Some of the tools, platforms, software providers, hosting providers, analytics services, advertising platforms, AI tools, contractors or cloud services we use may store or process information outside Australia.

This may include countries such as the United States, New Zealand, the United Kingdom, Canada, countries in the European Union, or other locations where our service providers operate.

Where personal information is stored or processed overseas, we take reasonable steps to use reputable providers and limit disclosure to what is necessary for the relevant business or service purpose.

By using our website, communicating with us, or engaging our services, you acknowledge that your information may be transferred, stored or processed outside Australia where necessary for the operation of our business or delivery of services.

 

16. Security of personal information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

Security measures may include:

  • password-protected accounts
  • access controls
  • secure cloud storage
  • two-factor authentication where available and practical
  • reputable hosting, software and service providers
  • restricted access to client systems
  • secure communication and file sharing practices where appropriate
  • regular software, plugin or system updates where included in the service scope
  • internal procedures for handling client information
  • limiting access to people who need the information to perform their role
  • removing or updating access when it is no longer required.

No method of online transmission or electronic storage is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.

Clients are responsible for maintaining secure passwords, access permissions, user accounts and administrative controls for their own platforms, unless Brainy Content has been specifically engaged to manage those items.

 

17. Login details and access credentials

When a client provides login details, access links, user permissions or administrator access to websites, hosting, domains, CRM systems, advertising accounts, analytics tools, email platforms, social media accounts or other systems, we use that access only for the purpose of providing the agreed services.

We recommend clients provide individual user access where possible rather than shared passwords.

Clients should remove or update Brainy Content’s access when a service relationship ends, unless ongoing access is required for support, maintenance, care plans, reporting or agreed future work.

 

18. Data retention

We keep personal information for as long as reasonably necessary for the purpose for which it was collected, to provide services, maintain business records, resolve disputes, meet legal or accounting obligations, support clients, manage warranties or service history, and protect our legitimate business interests.

The period we retain information may vary depending on the type of information and the reason it was collected.

For example, we may retain:

  • enquiry records for follow-up and business administration
  • client records for service history and support
  • project files for future updates, maintenance or reference
  • invoices and financial records for accounting and tax purposes
  • email communications for business records
  • website backups or technical records for operational purposes
  • marketing subscription records until you unsubscribe or request removal.

When personal information is no longer required, we will take reasonable steps to delete, destroy, de-identify or securely archive it, unless we are required or permitted to retain it.

 

19. Accessing or correcting your personal information

You may request access to the personal information we hold about you.

You may also ask us to correct information if you believe it is inaccurate, out of date, incomplete, irrelevant or misleading.

To make a request, contact us using the details in this policy.

We may need to verify your identity before responding. In some cases, we may refuse access or correction where permitted by law, such as where providing access would affect another person’s privacy, reveal commercially sensitive information, breach confidentiality, or be unlawful.

If we refuse a request, we will provide a reason where it is reasonable and lawful to do so.

 

20. Opting out of marketing communications

You can opt out of marketing communications at any time.

You can do this by:

  • clicking the unsubscribe link in an email where available
  • replying with an unsubscribe request
  • contacting us directly at brainycontent@gmail.com.

Even if you opt out of marketing communications, we may still send you service-related communications, such as project updates, invoices, support messages, account notices or other information needed to provide services to you.

 

21. Anonymity and pseudonymity

Where practical, you may interact with us anonymously or using a pseudonym.

However, for most enquiries, quotes, projects, consultations, client services, support, invoicing and business communication, we will need enough information to identify you and communicate with you properly.

If you do not provide the information we need, we may not be able to respond to your enquiry, provide a quote, deliver services, manage your project or support your account.

 

22. Notifiable data breaches

If Brainy Content becomes aware of a data breach involving personal information, we will take reasonable steps to assess and respond to the incident.

This may include:

  • containing the breach
  • investigating what happened
  • assessing the type of information involved
  • considering the risk of harm
  • taking steps to reduce potential harm
  • notifying affected individuals where appropriate
  • notifying relevant authorities where legally required.

If a client system is involved, we will work with the client where reasonable and appropriate to help assess and respond to the issue.

 

23. Children’s privacy

Brainy Content’s website and services are intended for business owners, professionals, organisations and adult users.

We do not knowingly collect personal information from children through our website for marketing purposes.

If you believe a child has provided personal information to us without appropriate consent, please contact us so we can review and take appropriate action.

 

24. Testimonials, reviews and case studies

If you provide a testimonial, review, success story, case study, feedback or public comment, we may use it for marketing, website content, social media, proposals or promotional purposes.

We may publish your name, business name, role, logo, website, image, comments, project details or results where you have provided consent, where the information is already public, or where it is reasonable in the context of the testimonial, review or case study.

If you want a testimonial or case study removed or changed, contact us and we will consider the request.

 

25. Social media

If you interact with Brainy Content on social media, including Facebook, Instagram, LinkedIn or other platforms, we may see information you make available through that platform, such as your profile name, public comments, messages, reactions or shared content.

Social media platforms also collect and handle your information according to their own privacy policies, terms and settings.

Do not send sensitive or confidential information through social media unless we have agreed it is appropriate.

 

26. Payments and billing

If you purchase services from Brainy Content, we may collect billing and payment-related information such as your name, business name, billing address, email address, phone number, invoice details, payment status and transaction records.

Payments may be processed through third-party payment providers or banking systems. Brainy Content does not usually need to store full credit card details directly.

Payment providers handle payment information according to their own privacy and security policies.

 

27. Client responsibilities

Clients are responsible for:

  • ensuring information provided to Brainy Content is accurate and lawful
  • ensuring they have the right to provide personal information to Brainy Content
  • maintaining appropriate privacy policies on their own websites and platforms
  • obtaining consent where required
  • managing their own customer data responsibly
  • keeping login details and access permissions secure
  • notifying Brainy Content if information provided should be treated as confidential, sensitive or restricted
  • reviewing and approving content, forms, tracking tools, CRM processes, email marketing, automations and integrations before they go live
  • complying with laws that apply to their own business, industry and customers.

Brainy Content may provide general guidance, recommendations or implementation support, but clients remain responsible for their own legal, privacy, marketing, advertising, consumer, industry and regulatory obligations unless otherwise agreed in writing.

 

28. Complaints

If you have a concern about how Brainy Content has handled your personal information, please contact us first so we can try to resolve the issue.

You can contact us at:

Email: brainycontent@gmail.com
Phone: 0456 314 710
Address: Suite 2 – 71a Queen Street, Warragul, Victoria, Australia

Please include enough detail for us to understand your concern and respond properly.

We will aim to respond within a reasonable timeframe.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner or another relevant privacy authority.

 

29. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, website, technology, legal obligations or privacy practices.

The updated version will be published on our website with the updated date shown at the top of the policy.

Your continued use of our website or services after changes are published means you accept the updated policy.

30. Contact us

For privacy questions, access requests, correction requests, complaints or other privacy-related matters, contact:

Brainy Content
Address: Suite 2 – 71a Queen Street, Warragul, Victoria, Australia
Phone: 0456 314 710
Email: brainycontent@gmail.com